Privacy Policy
Effective Date: April 8, 2025
Brio Fashions: “we”, “our”, or “us” operates the website https://elampillaionlinesarees.com the “Website”. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with our Website, in compliance with the General Data Protection Regulation (GDPR) and applicable privacy laws.
By using our Website, you consent to the data practices described in this policy.
1. Information We Collect
We collect the following types of personal data:
a) Personal Information You Provide
Full Name
Email Address
Phone Number
Shipping/Billing Address
Payment Details (processed securely via third-party providers)
Any other data voluntarily submitted through forms or email
b) Automatically Collected Data
IP Address
Browser type and version
Operating system
Referring URLs
Device identifiers
Cookies and usage data (see Section 6: Cookies)
2. Legal Basis for Processing Personal Data
We process your personal data based on the following legal grounds:
Performance of a Contract – to fulfill orders and provide customer support
Legitimate Interests – to improve our services and marketing
Consent – for marketing communications or optional services
Legal Obligations – for recordkeeping, tax, or other legal purposes
3. How We Use Your Data
We use your data to:
Process and ship your orders
Communicate regarding your purchases or inquiries
Improve our website functionality and user experience
Send marketing and promotional emails (only with your consent)
Detect and prevent fraud or abuse
Comply with legal requirements
4. Data Sharing and Disclosure
We do not sell your personal data.
We may share your information with:
Payment processors (e.g., Razorpay, PayPal)
Shipping partners for delivery fulfillment
Email and hosting service providers
Legal authorities when required by law
All third-party service providers are contractually obligated to protect your data under GDPR standards.
5. Data Retention
We retain your data:
As long as necessary to fulfill the purposes outlined above
For legal, tax, or regulatory obligations
You may request deletion at any time unless we are legally obligated to retain it
6. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to enhance your browsing experience.
You can manage or disable cookies through your browser settings. Blocking some cookies may affect Website functionality.
Types of cookies we use:
- Essential cookies (for secure login and checkout)
- Analytics cookies (e.g., Google Analytics)
- Marketing cookies (for targeted promotions)
7. Your Rights Under GDPR
You have the following rights:
- Access – request a copy of your personal data
- Rectification – correct inaccurate or incomplete data
- Erasure – request deletion of your data
- Restriction – limit our processing of your data
- Portability – receive your data in a portable format
- Objection – object to certain types of processing
- Withdraw Consent – at any time, for data processed on the basis of consent
To exercise your rights, contact us at briofashions@gmail.com
- Access – request a copy of your personal data
8. Data Security
We implement appropriate technical and organizational security measures to protect your data from unauthorized access, loss, misuse, or alteration. All payment information is encrypted and handled by secure gateways.
9. Data Transfers Outside the EEA
Your data may be processed outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses) to maintain GDPR-level protection.
10. Children's Privacy
Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.
11. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated “Effective Date”.
We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Brio Fashions
No 639/4 A1 B Salem Main Road,
Ilampillai, Tamil Nadu – 637502, India
Email: briofashions@gmail.com
